Entering the 2021 growing season, it’s a different ballgame. We’ve sloughed off a boatload of ill-fated business ventures centered around drone technology. We’ve seen dramatic improvements in technology, in particular addressing the big pain point of collecting and stitching imagery efficiently.

Most importantly, drones are being inserted into in-season regimens where they can provide the most benefit, from pest detection to damage assessment to stand count. It’s not strictly about the drone and the data, it’s about the value provided to the end user for incorporating the drone application. Very little in ag technology can stand alone. (…)