Optimism is a powerful force in agriculture. And thanks to a strong 2020 cropping season, solid grain demand from trading partners over the winter and spring, and a pandemic that appears to be receding nationwide, a long-overdue sense of positivity about the future has lifted a stubborn cloud of doubt and hesitancy that’s held back investment in technology innovation.

As CropLife magazine continues work in the inaugural Tech Hub LIVE Conference and Expo coming up this July in Des Moines, IA, we’re keeping track of the technology trends, products, and companies making moves that will impact retail business through the 2021 season and beyond. In this feature we will touch on some of the key storylines we’re watching through the spring and summer. (…)